Privacy Policy

Attenlyx provides aggregated, anonymised audience insight to help event organisers understand attention, engagement, and response patterns during live events.

Attenlyx does not identify individuals and does not perform facial recognition.

Attenlyx is designed to operate within clear consent frameworks, including:

• Venue disclosures
• Event signage
• Organiser-controlled consent mechanisms

Event organisers are responsible for ensuring attendees are informed that anonymous audience analytics may be used.

This Privacy Policy is governed by the laws of the State of Delaware, United States, without regard to conflict of law principles.

Processed data is used only to:

• Measure audience attention and engagement trends
• Compare sessions, formats, or audience segments
• Support evidence-based event planning

We do not:

• Sell personal data
• Use data for advertising
• Use data for surveillance or profiling

We apply strict data minimisation principles:

• Raw visual inputs are processed in real time or short-term buffers
• No raw footage is retained unless explicitly agreed for pilot or testing purposes
• Retention periods are limited and configurable

Aggregated insights may be retained to support:

• Post-event analysis
• Longitudinal comparisons
• Client reporting

Attenlyx uses appropriate technical and organisational safeguards, including:

• Secure cloud infrastructure
• Access controls and role-based permissions
• Encrypted data storage and transmission

Access to data is restricted to authorised personnel only.

Attenlyx may use trusted technology partners to support infrastructure, processing, or analytics.

All partners are contractually required to:

• Follow strict confidentiality obligations
• Meet data protection standards
• Process data only on our instructions

Attenlyx remains accountable for data protection across the platform.

Where data is processed outside the originating jurisdiction, appropriate safeguards are applied, including:

• Standard contractual clauses
• Equivalent data protection standards

Because Attenlyx does not identify individuals, it does not maintain personally identifiable records.

However, where applicable, individuals may:

• Request information about data practices
• Raise concerns via the event organiser or directly with Attenlyx

We may update this Privacy Policy from time to time to reflect:

• Regulatory changes
• Platform updates
• Best practice improvements

The latest version will always be made available.

For privacy or data protection enquiries:

Attenlyx by StraTera & Co